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Nearly every brand has realized video is important. The ones seeing out-sized results compared to their peers are not necessarily doing more, they’re doing it better. They’re testing different formats, making different production decisions, and making sure their content is actually tied to a business outcome. Here are seven strategies to help you better understand video (beyond just post more content).
Turn Your About Page Into A Mission Spotlight
Instead of the usual about page that reads the company’s history. The mission spotlight, it reveals the problem your viewer was grappling with before you came along – and how their life is better because you did.
